Discover the difference that Barrington Edge can make for your start-up. Contact us today to learn more about our services and how we can help propel your business forward.

Understand the User (Talk to Todd)  

“Talk to Todd” is an internal joke at Edge referring to the necessary conversations required with the end user of your product, service, or business audience.  Founders are not always the target user for an invention and although the founder sees the merit, it is vital to talk, show, sample, share, and listen to the audience for your product.  Part of the Edge process is to find “the Todd” and ensure the founder can view their own idea from Todd’s point of view.   Insights from “the Todd” allow you to respond to investor questions about business merit, and true business problems and respond to the questions about the solution.

Competitor and Market Research

It takes more than the ‘art of googling’ to identify and find information about competitor products and services.  Through extensive research, personal relationships, our ecosystem of partner organizations, and accompanying ecosystems, we collate valuable information and insights required to make a strong business case for your product or service. Developing key market metrics such as TAM, SAM, and SOM, understanding which markets to launch early-stage trials to build validation, researching best-fit product design attributes, and helping to source in-market sponsors are key activities for Founders where we provide early assistance.

Financial Modelling 

Investors have questions and spend a considerable amount of time performing due diligence on your plans, assumptions, metrics and financial models. Sophisticated investors expect Founders to be organized and prepared with ready evidence and answers to support their investment requirements.  For Founders not steeped in finance, we assist in building service models, growth models financial projections, data rooms and formulating financial information that supports investor interest in your endeavor. We coach Founders through the financial process and build comparative research to support key metrics. Knowing the cost of acquiring a customer, calculating the KPI, and providing relative supporting documentation are all part of the financial model and must anticipate and address key investor questions.

Pitch Deck  

A pitch deck is a Founders’ resume to the investment community. It is the document that a potential investor will spend 3 minutes on when received to determine if you get a meeting. It needs to be short, visually appealing, compelling, tell a solid story in 12 slides or less, and connect the dots on the investment opportunity.

We have seen hundreds of pitch decks and have worked with successful Founders in securing financing. We will help you assemble the materials, create the deck and supporting materials, coach you through the sales pitch, and help you manage the process. In dealing with Founders who are beginning their journey from basement to boardroom, Barrington Edge provides support services to enable and accelerate this transition.

Investor Relationship  

Investors have a language of their own and often Founders struggle with the T&Cs of the investment process. We assist in curating select investor targets, preparing materials, arranging investor calls, crafting pitches, building relationships with investors, and negotiating terms to ensure our clients secure the best possible funding for their businesses.

Navigating Non-Diluting Capital  

Non-dilutive funding is possible from government programs and private sources of debt from capital markets and private investors. Barrington Edge can assist with the navigation of these programs, guidelines, and requirements to help finance early start-up activity.
Non-dilutive funding options, such as grants, loans, and tax credits, can provide startups with the financial resources they need without sacrificing equity. These early-stage discussions with Founders and their financial advisors help structure a solid CAP table and debt/equity balance that will serve them well as they grow their business long term.