Client Info

Client: Nonte
Industry: Health Care, Translational Research

The Problem

Modern technology is needed to improve the process of conducting translational research. The FDA drug approval process takes more than a decade, costs more than $1.2 billion and only one in 5,000 drugs makes it to market. If that isn’t enough, many of the drugs that make it to market are not the eureka innovations that patients need—they are reworks designed to extend patent protections. The problem isn’t the approval process, it’s within the research methods. Researchers need a modern approach to data management and collaboration to expedite the drug discovery process.

The Solution

Nonte is a digital platform that enables researchers to work in a virtual collaborative environment across multiple disciplines, from the lab to the patient bedside. The platform’s core registry works like a hospital information system—but with specimens instead of patients. Specimens are collected, enrolled, classified, and organized. Data is protected, validated, rostered, and shared across the research team. The result is a robust workflow creating faster, repeatable, and more accurate results. This dramatically improves the probability of a researcher’s success.

Our works with Nonte

Barrington Edge worked closely with the founders of Nonte in multiple areas and helped launch the company. Our work focused around the following key areas of Nonte’s initial business planning and operations –

Corporate Structure and Governance

We worked with the Founders to develop a new corporate structure for Nonte as a market facing company. The initial genesis of Nonte was formed inside its parent company. However, the business model was unique and very different from its parent. We helped develop its brand identity, its structure, its capitalization, go-to-market strategy, and eventually a sale to a new major shareholder.

Competitor and Market Research

With our extensive experience in the healthcare industry and understanding of the ecosystem, we conducted research to identify niche opportunity in the translational research market to launch Nonte as a product. We researched and helped develop key market metrics such as TAM, SAM, and SOM for Nonte along with building a plan on which markets to launch early-stage trials to build validation.

Building Growth Playbook

Our team brought a wealth of knowledge in software sales and business development to assist Nonte to design a Growth Playbook which includes
i) Sales Methodology,
ii) Channel Strategy,
iii) Market Expansion Plan, and
iv) Sales & Marketing Team Structure for a period of 3 years.

Pitch Deck 

A pitch deck is a Founders resume to the investment community. It is the document that a potential investor will spend 3 minutes on when received to determine if you get a meeting. We worked closely with the founders and built Nonte’s Investor Pitch Deck and Teaser which tells Nonte’s story in a visually appealing manner, supported by vital industry statistics and competitive positioning. We coached and helped deliver the “pitch” to a number of key investors.

Financial Modelling and Pricing Model

Our expert team of Financial Analysts built the proforma financial statements, capital structure table, and a robust SaaS Pricing Model for Nonte’s suit of services by reviewing competitive landscape, geography, market niche, and future product roadmap. We also helped the founders in their capital raise rounds and guided them through due diligence process and investor relationship journey.