Ideation is about curating the solution to a known problem, one that is tangible, measurable, and ultimately profitable. With a proper definition, refinement and evaluation process, ideas have a better chance of converting to scalable solutions. These ideas are used to establish an overall vision that will inform decisions at later stages of the journey. It starts with understanding the individual who feels the identified pain point. Who are they? What does their day look like? The answers to these questions will apply an essential lens to the problem and to the appeal of the solution.
We help identify the end user, the customer, to ensure the idea is aligned with their point of view, and we ask the right questions to refine the problem/solution fit. We blueprint possible solutions to explore approaches and the technology needed for a proof of concept. Through creation of an early effective communicating tool such as a pitch deck and an MVP or proof of concept, a problem/solution can be used to ensure potential investors and collaborators see strong value in the business.
Through transformation into a viable product, the founder’s idea will be scrutinized and tested rigorously against market and industry expectations. Knowing the problem and its best-fit solution ahead of time will provide valuable insight every step of the way.